Tuesday Choices

We make choices about our media consumption all the time. If I post to my blog, I might not be able to keep up with “American Idol.” If I read a magazine, I might not listen to my iPod or perfect my first-person-shooter video game skills. And if I actually watched all the commercials that run as an almost unending stream on TV, I might not have time to learn all the functions crammed into all the new gadgets I buy, such as the personal digital assistant equipped with address book, calendar, camera, alarm clock, MP3 player, digital recorder, wireless phone with text messaging, voicemail, and Web access, all of which require PC connectivity.

— Adam Penenberg tries to help us all out with our various consumption choices in a fine article pitched towards marketers.

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